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Hawaii - The Sandwich Islands: Arbuckle Bros. 1889

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  • Title: The Sandwich Islands 
  • Author: Arbuckle Bros.
  • Date: 1889
  • Inches: 12 1/4 x 16 1/4 [Frame]
  • Centimeters: 31.12 x 41.27 [Frame]
  • Product ID: 308215

The Arbuckle brothers were marketers ahead of their time. Arbuckle trade cards are an early example of a customer loyalty program. These cards were distributed exclusively as inserts inside packages of Arbuckle Brothers coffee.

Operated by brothers John and Charles Arbuckle, the Arbuckle Brothers Coffee Company was the world's largest importer and seller of coffee during the latter part of the 19th century and early 20th century. While the company's greatest accomplishment was perhaps the development of technology allowing sealed paper packages of coffee to be mass produced, what the organization is most recognized for today are its promotional trade cards.